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The past year has been phenomenal in terms of business expansion for us. Our store count increased exceptionally well with almost 30 stores getting added in 2016. Also, we have plans to take the count to 200 in the next three years. It’s the right time for us to take the brand to the next level, create awareness of the brand in a larger way and showcase our strength.” Due to these aggressive expansion plans, the brand wanted to hire a formal creative agency. Venkta added, “We felt the need of a professional agency to communicate our brand value to further build trust among the parents and the customers. Dentsu’s ideas were creative, had a human connect and were in line with our thought process. We are looking forward to work with the team and hope they will effectively communicate our key brand attributes.” As a part of the creative mandate, Dentsu India’s scope of work for Toonz Retail includes ideating and developing the main brand campaign, which goes with the ethos of the brand along with designing the creative of Toonz tactical campaigns throughout the year. It will be Dentsu’s responsibility to ensure that communication in all campaigns is in line with the core essence of Toonz, which is it is a one-stop shop for all the needs of kids. Toonz Retail’s brand campaign will be launched as a pilot in Karnataka and based on response the campaign will be launched pan India. The campaign will be launched across TV, print, radio and OOH medium.

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